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I bridge <marketing strategy> and <technical execution>

<What I Actually Do>

International SEO Implementation

Multi-language site architecture, hreflang implementation, managing hundreds of thousands of URLs across global editorial teams. Not just recommendations—actual migrations, redirects, and technical fixes that ship.

PPC & Conversion Tracking

Google Ads, Shopping, Performance Max campaigns with clean attribution. GA4 + GTM setups that actually work. Custom tracking for complex conversion paths. No black-box agency reporting—you own your data.

CRO & Landing Pages

A/B testing frameworks, funnel analysis, landing page optimization. I build the variants myself (HTML/CSS/JS), run the tests, and implement winners. Fast iteration without creative team bottlenecks.

Analytics & Reporting

GA4 event architecture, custom dashboards in Looker Studio, cross-platform attribution. I connect APIs, build custom reports, and translate data into decisions your team can actually use.

Custom Tools & Automation

When platforms don't solve the problem, I build the tool. Python scripts, data processors, diagnostic utilities. Check out my Projects page for examples.

Editorial Training & Processes

Content teams that understand how their work affects performance. Editorial calendars aligned with business goals. Systems that scale across countries and languages.

<Who This Is For>

You have growth bottlenecks that require both strategic thinking and hands-on execution.

Your dev team is months behind and marketing projects die in JIRA. Your agency produces reports but can't implement recommendations. Your tracking is broken and nobody knows how to fix it. Your international sites are SEO disasters. Your team doesn't understand the data they're looking at.

You need someone who can do both: develop the strategy AND execute it.

<Experience That Matters>

Motorsport Network / Content Network <5 years>

International SEO across Formula 1, MotoGP, NASCAR, WEC, Le Mans properties. Managed dozens of websites in multiple languages. Built editorial processes for global content teams. Contributed to in-house CMS development. Coordinated technical implementations across distributed dev teams.

FlexOffers / Affiliate Marketing <5 years>

Performance-driven marketing where every dollar had to produce measurable return. CPA optimization, commission tracking, compliance auditing. Participated in building in-house CMS managing thousands of affiliate relationships.

Hollywood Media / Content Network <5 years>

Web production and project management for major film properties. Front-end development, Flash-to-HTML migrations when SEO became critical. Participated in building their first in-house content management system.

Recent Work

• PPC for Auto and Boat Dealerships: Landing Pages, PMAX, Google Shopping Merchant Feeds
• Luxury furniture ecommerce: complete Shopify rebuild with custom theme
• Life insurance: search marketing and conversion optimization
• Home services: CRO and paid search management

<My Full Journey> +

Allowing <curiosity> to guide my path.
<Learning> something new every day.

From Journalism to the Early Web

At 18, I enrolled in <journalism> school at PUC-Rio. But timing is everything. This was the moment the <internet> was beginning to explode in Brazil, and my university became one of the early hubs for internet infrastructure and experimentation.

The campus was buzzing with this <new technology>, and I got bit by the bug hard. I did graduate with my journalism diploma, but my passion had shifted. <HTML>, <Photoshop>, <web design>—I couldn't get enough. I started building pages and websites, teaching myself as I went.

My first job was as a <webmaster>, building static websites and coding everything by hand. Front-end development in the late '90s meant mastering HTML tables, image slicing in Photoshop, and ensuring <cross-browser compatibility> across many different browsers. I spent years building, launching, refreshing, and reloading.

Hollywood, Entertainment, and the Flash Era

I landed at Hollywood Media, a <digital publishing> network in the film and entertainment industries. As a <web producer> and <project manager>, I spent five years maintaining front-end pages and launching multiple initiatives with <high traffic volume>.

Hollywood.com decided to create their own <content management system>, and I was exposed to my first in-house CMS. From planning to launching, it was an incredible experience to watch it all come together.

During this period, <Flash> was everywhere—the solution for creating rich, interactive experiences that worked consistently across browsers. I dove deep into Flash development, building immersive sites with animation, video, and interactivity.

But then came the SEO reckoning: <search engines> couldn't read Flash content. All those beautiful sites were essentially invisible to Google. That's when I realized I needed to evolve. I started learning how to make Flash sites searchable— hybrid approaches combining Flash with HTML text content, semantic markup, and proper navigation.

I learned about <indexation>, crawlability, and how search engines actually worked. Flash eventually died, but the lessons about balancing design with discoverability stuck with me forever.

Affiliate Marketing and the CPA Revolution

From digital publishing, I moved into <affiliate marketing> at FlexOffers. That transition introduced me to a completely different world: <performance-driven marketing>. No vanity metrics. No fluffy engagement numbers. Just pure, measurable results tied directly to revenue.

Everything revolved around <CPA> (cost per acquisition) and <commissions>. Did the click convert? Did the sale attribute correctly? Every partnership lived or died by actual performance data.

I also participated in building FlexOffers' <in-house CMS>, contributing to the systems that managed thousands of affiliate relationships at scale.

The CPA mindset stuck with me permanently. Once you've worked where every dollar must produce measurable return, you can't un-see that lens.

Motorsport: International SEO and Editorial at Scale

From affiliate marketing, I moved into motorsport media with Motorsport Network, where I spent five years working across Formula 1, MotoGP, NASCAR, WEC, Le Mans, and multiple racing series with <global audiences>. This was <international SEO> implementation across dozens of websites in multiple languages, managing hundreds of thousands of URLs, and coordinating content strategy across editorial teams in different countries and time zones.

I embedded with editorial and made sure SEO was always in mind. Editorial calendars aligned with racing schedules, <trained international editors> on SEO best practices, and built systems to manage SEO at scale. I also contributed to the development of Motorsport's <in-house CMS>, helping shape tools that editorial teams around the world would use daily.

CS50, Python & A.I.

When COVID hit, the F1 racing calendar stopped. No races, no content, no traffic. The entire motorsports media machine ground to a halt overnight.

A contact in the industry told me about an opportunity at a high-end furniture retailer in Miami. I made the jump and spearheaded a complete website overhaul—from a clunky old platform to a fully custom <Shopify theme> with granular design controls.

After that, I focused on <conversion rate optimization> and paid search for home services, then moved into life insurance managing search marketing. Each stop taught me something new about how people make decisions online.

I earned my <CS50 certification>, right as A.I. was breaking through. Developers were being laid off by thousands. Many predicted AI would replace developers entirely. It took perseverance and faith to keep going.

But something unlocked in me—a part that had been asleep for years. Suddenly, my head was full of ideas for tools. Real tools. I started writing <Python>. Debugging. Breaking. Fixing. Trying again.

k0k1man.com: My Website, Lab and Playground

I began imagining modules: URL scanners, extractors, SEO tools, redirect engines, sentiment analyzers, tag detectors, <AI agents>… And one by one, I started building them.

This website, <k0k1man.com>, is the sum of all those worlds. It's a lab. A playground. A portfolio. A testing environment. A personal brand. A love letter to curiosity. And honestly, a quiet rebellion against every limitation life has tried to place on me.

This site is also a collaboration between me and the AI tools I use every day—including this one. Every module, every animation, every blueprint, every tool is shaped by both: my experience and the new possibilities technology brings.

<Let's Talk>

Clients usually start with an audit of their current setup: analytics, tracking, site architecture, whatever's causing problems. I'll tell you what's broken, what's fixable, and what needs rebuilding.

Book a Strategy Call →