Allowing <curiosity> to guide my path.
<Learning> something new every day.
From Journalism to the Early Web
At 18, I enrolled in
<journalism> school at PUC-Rio. But timing is everything.
This was the moment the
<internet> was beginning to explode in Brazil,
and my university became one of the early hubs for internet infrastructure and experimentation.
The campus was buzzing with this
<new technology>, and I got bit by the bug hard.
I did graduate with my journalism diploma, but my passion had shifted.
<HTML>,
<Photoshop>,
<web design>—I couldn't get enough.
I started building pages and websites, teaching myself as I went.
My first job was as a
<webmaster>, building static websites and coding everything by hand.
Front-end development in the late '90s meant mastering HTML tables, image slicing in Photoshop,
and ensuring <cross-browser compatibility>
across many different browsers. I spent years building, launching, refreshing, and reloading.
Hollywood, Entertainment, and the Flash Era
I landed at Hollywood Media, a
<digital publishing> network in the film and entertainment
industries. As a
<web producer> and
<project manager>, I spent five years maintaining
front-end pages and launching multiple initiatives with
<high traffic volume>.
Hollywood.com decided to create their own
<content management system>, and I was exposed to my first
in-house CMS. From planning to launching, it was an incredible experience to watch it all come together.
During this period,
<Flash> was everywhere—the solution for creating rich,
interactive experiences that worked consistently across browsers. I dove deep into Flash development,
building immersive sites with animation, video, and interactivity.
But then came the SEO reckoning:
<search engines> couldn't read Flash content.
All those beautiful sites were essentially invisible to Google.
That's when I realized I needed to evolve. I started learning how to make Flash sites searchable—
hybrid approaches combining Flash with HTML text content, semantic markup, and proper navigation.
I learned about
<indexation>, crawlability, and how search engines actually worked.
Flash eventually died, but the lessons about balancing design with discoverability stuck with me forever.
Affiliate Marketing and the CPA Revolution
From digital publishing, I moved into
<affiliate marketing> at FlexOffers. That transition introduced me
to a completely different world:
<performance-driven marketing>.
No vanity metrics. No fluffy engagement numbers. Just pure, measurable results tied directly to revenue.
Everything revolved around
<CPA> (cost per acquisition) and
<commissions>.
Did the click convert? Did the sale attribute correctly? Every partnership lived or died by actual
performance data.
I also participated in building FlexOffers'
<in-house CMS>, contributing to the systems that managed thousands
of affiliate relationships at scale.
The CPA mindset stuck with me permanently. Once you've worked where every dollar must produce measurable
return, you can't un-see that lens.
Motorsport: International SEO and Editorial at Scale
From affiliate marketing, I moved into motorsport media with Motorsport Network, where I spent five years
working across Formula 1, MotoGP, NASCAR, WEC, Le Mans, and multiple racing series with
<global audiences>.
This was
<international SEO> implementation across dozens of websites in
multiple languages, managing hundreds of thousands of URLs, and coordinating content strategy across
editorial teams in different countries and time zones.
I embedded with editorial and made sure SEO was always in mind. Editorial calendars aligned with racing schedules,
<trained international editors> on SEO best practices, and built systems to manage SEO at scale. I also contributed to the
development of Motorsport's
<in-house CMS>, helping shape tools that editorial teams around
the world would use daily.
CS50, Python & A.I.
When COVID hit, the F1 racing calendar stopped. No races, no content, no traffic.
The entire motorsports media machine ground to a halt overnight.
A contact in the industry told me about an opportunity at a high-end furniture retailer in Miami.
I made the jump and spearheaded a complete website overhaul—from a clunky old platform to a fully custom
<Shopify theme> with granular design controls.
After that, I focused on
<conversion rate optimization> and paid search for home services,
then moved into life insurance managing search marketing. Each stop taught me something new about how
people make decisions online.
I earned my
<CS50 certification>, right as A.I. was breaking through.
Developers were being laid off by thousands. Many predicted AI would replace developers entirely.
It took perseverance and faith to keep going.
But something unlocked in me—a part that had been asleep for years. Suddenly, my head was full of ideas
for tools. Real tools. I started writing
<Python>. Debugging. Breaking. Fixing. Trying again.
k0k1man.com: My Website, Lab and Playground
I began imagining modules: URL scanners, extractors, SEO tools, redirect engines, sentiment analyzers,
tag detectors,
<AI agents>…
And one by one, I started building them.
This website,
<k0k1man.com>, is the sum of all those worlds. It's a lab. A playground.
A portfolio. A testing environment. A personal brand. A love letter to curiosity. And honestly,
a quiet rebellion against every limitation life has tried to place on me.
This site is also a collaboration between me and the AI tools I use every day—including this one.
Every module, every animation, every blueprint, every tool is shaped by both:
my experience and the new possibilities technology brings.