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Scan Results

https://instacart.com/

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Status done
HTTP 200
Final URL https://www.instacart.com/
Page size 512.6 KB
Latency 1002 ms
Result Cached · 19 days ago · 2026-05-26
51
/100
D
SEO Health Score
Score breakdown ▾
SEO Structure 16/25
Meta & Social 9/12
AI Visibility 7/15
Images 5/13
Page Size 7/10
Redirects 2/10
Tracking 5/5
Structured Data 0/10
pagespeed 0/15

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Findings ● 6 warnings ✓ 4 passed ⓘ 4 info
⚡
High redirect chain latency
Total redirect latency: 1002ms — latency above 800ms adds measurable load time.
Redirects
⚡
Title exceeds 60 characters
65 characters — Google typically truncates snippets around 60 chars; front-load key terms
Title
⚡
Meta description exceeds 160 characters
303 characters — will likely be truncated in search results; keep to 70–160 chars
Meta Description
⚡
No structured data found
Add JSON-LD Schema.org markup to qualify for rich results (FAQs, reviews, products, etc.)
Structured Data
⚡
GTM detected but GA4 not found
Google Tag Manager is present but GA4 is not detected. Measurement may be incomplete.
Tracking Tags
⚡
20 heading(s) missing from reader version
AI crawlers and reader-mode renderers may not surface these headings. Content may be less retrievable by LLM-based search.
AI Visibility
✓
Page size within acceptable range
512.6 KB — under the 2 MB threshold
Page Size
✓
Clean redirect chain
1 redirect hop — within the recommended range
Redirects
✓
Canonical tag present
Points to: https://www.instacart.com/
Canonical
✓
5 tracking tag(s) detected
Tracking Tags
ⓘ
Page size measured
512.6 KB
Page Size
ⓘ
HTML language attribute detected
lang="en-US" — helps search engines and screen readers identify content language
Accessibility
ⓘ
Images found on page
15 images detected
Images
ⓘ
Open Graph tags present
og:title / og:description / og:image detected — controls appearance when shared on social platforms
Social Tags
92 Meta & Title ▼
Title Instacart | Grocery Delivery or Pickup from Local Stores Near You (65 chars)
Description Order same-day delivery or pickup from more than 300 retailers and grocers. Download the Instacart app or start... (303 chars)
Canonical https://www.instacart.com/
Language en-US
Robots meta not set
Indexability Likely indexable
robots.txt found
sitemap.xml not found

Issues

  • Meta description is very long (303 characters) and likely to be truncated.
  • sitemap.xml not found at /sitemap.xml.
89 Redirects ▼
Total hops 2
Total latency 1002 ms
Temporary hop no

Redirect chain

# URL Status Latency Perm?
1 https://instacart.com/ 301 177 ms yes
2 https://www.instacart.com/ 200 825 ms no

Issues

  • High total redirect latency.
76 Images & Media ▼
Total images 15
Alt coverage 67%
Heavy images none detected

Missing alt text (first 5)

https://www.instacart.com/assets/homepage/affordability-h... https://www.instacart.com/assets/homepage/QR_code_left-d5...

Issues

  • Low ALT coverage on images.
  • Twitter card tags missing.
75 Links ▼
Internal links 142
External links 11
Nofollow 0
Anchor quality 96%
Page depth 0
Headings H1:1 H2:26 H3:17

Broken / timeout links sampled

URLStatus
https://twitter.com/instacart 403

Issues

  • Several weak or empty anchor texts detected.
  • Some sampled links returned 4xx/5xx.
Structured Data & Social Tags ▼
JSON-LD present no
Schema types none detected
Open Graph present
Twitter card missing

Open Graph tags

og:title Instacart
og:url https://www.instacart.com/
og:description One hour grocery delivery from Instacart
og:type website
og:site_name Instacart
og:image https://d2guulkeunn7d8.cloudfront.net/assets/rspack/Instacart_Share_Banner_3-...
og:locale en_US
Tracking Tags ▼
⚡ GTM detected but GA4 not found — analytics measurement may be incomplete.
Tags detected 5
GA4 not found
GTM detected

Tags found

Google Tag Manager GTM-MNXM74G html + network
Meta Pixel 172640093204459 html
Meta Pixel — html
TikTok Pixel — html + network
TikTok Pixel D23SJ1JC77U5781IKE5G network

Issues

  • Meta Pixel found 2 times — possible duplicate tag
  • TikTok Pixel found 2 times — possible duplicate tag
  • GTM detected but GA4 not found in HTML source or network requests
AI Visibility ▼
Live headings 44
Reader headings 24
Missing from reader 20
LD+JSON in live yes
LD+JSON in reader yes

Headings missing from reader version

Get deliveries with Instacart
Top departments
Top departments
More departments
More departments
Instacart programs
Instacart programs
Get to know us
Get to know us
Become a Shopper
Make money with us
Make money with us
Top cities
Top cities
More cities
More cities
Shopper help
Shopper help
Accessibility
Legal

Issues

  • 20 headings hidden inside nav/header/footer/aside — not visible to AI reader mode