Analytics: How I Work
We start with the questions you actually need answered about your marketing and sales.
Then we clean the data so the numbers can be trusted, and build dashboards that show what’s driving revenue and where to double down.
We start with the questions you actually need answered about your marketing and sales.
Then we clean the data so the numbers can be trusted, and build dashboards that show what’s driving revenue and where to double down.
Event-based setup mapped to your business: form submits, purchases, lead types, phone clicks, funnel steps, and the conversions that actually matter.
Custom dimensions and key events configured properly so you’re measuring real performance, not just vanity metrics. If you tried to set this up yourself or inherited a botched migration, we fix it.
Google Tag Manager structured so marketing can move fast without breaking tracking: clear naming, safe triggers, and organized tags for analytics, ads, and tools.
Everything is tested and QA’d before it goes live so you know what fires, where, and why.
Looker Studio dashboards that surface the few numbers that matter: conversions, CPA or ROAS, revenue, and channel performance over time.
Everything pulls from GA4, Google Ads, Search Console, and other sources so it lives in one place instead of scattered across tools. You get clarity without drowning in GA4’s interface.
Multi-touch and assisted conversion views so you see how channels work together, not just who gets last-click credit.
Funnel and path analysis that shows where people drop off and which journeys reliably lead to revenue. Behavior-based audiences built from events (cart abandoners, high-intent visitors, engaged readers) synced into Google Ads for smarter remarketing.
Documentation of what’s tracked, where, and how, so future changes don’t silently break reporting.
Regular audits to catch duplicates, misconfigurations, and missing events before they corrupt your data.
Yes. Most projects start with an audit: what’s tracked, what’s duplicated, and what’s missing. From there we rebuild events, conversions, and GTM structure so you can trust the numbers again.
Google Analytics, Tag Manager, and Looker Studio are the core, but I also pull data from CRMs, ad platforms, and third-party tools wherever it adds real value to reporting.
You get dashboards plus a simple narrative: what changed, what improved, what got worse, and what we’re doing next. The goal is better decisions, not just more charts.
Yes. I often plug in as the analytics layer between marketing and dev or agency teams, so everyone shares the same source of truth and measurement plan.
Once tracking is cleaned up, you usually get actionable views within a few weeks, with enough history to trust trends and make confident budget decisions.
GA4 is more powerful but way less intuitive than Universal Analytics. The interface is overwhelming and the learning curve is steep. I handle the setup and configuration, then build Looker Studio dashboards so you get clear insights without needing to navigate GA4’s mess.
If you’re tired of drowning in metrics that don’t help you decide where to spend next, let’s build analytics that actually drive decisions.