Tracking foundation: Conversion events that fire multiple times, funnel analytics with missing steps, or attribution data that doesn't match revenue.
User flow breakage: Forms that fail on mobile, checkout flows with confusing steps, or CTAs buried below the fold where nobody clicks.
Technical friction: Pages that load slowly on 4G, layout shifts that break click targets, or server errors that kill checkout completion.
Clean funnel tracking in GA4 so you can see exactly where users drop off. Event validation to ensure conversions fire once per completion, not twice. Proper attribution setup so you know which channels actually drive revenue.
I audit what's broken, fix tracking gaps, and validate data accuracy before optimizing anything. CRO without reliable tracking is guessing.
Core Web Vitals fixes that prevent layout shifts during checkout. Mobile form optimization so fields work with autofill and on-screen keyboards. Server-side error monitoring to catch checkout failures that silently lose conversions.
Most CRO focuses on messaging and design. I fix the technical infrastructure that determines whether your conversion flow works at all.
Where do users drop off? Which steps have the highest abandonment? Where do error messages appear that block conversion?
I map your conversion funnel (awareness → consideration → checkout → completion), identify the highest-impact leaks, and prioritize fixes by revenue impact.
Multi-step forms with progress indicators that don't confuse users. Guest checkout options that don't force account creation. Payment gateway integration that doesn't fail on edge cases.
Error handling that tells users what's wrong, not just "Something went wrong." Autofill compatibility so mobile users don't abandon because typing is hard.
Proper experiment design: one variable at a time, statistical significance validation, and winner implementation that doesn't break other pages.
I prioritize high-impact tests (CTAs, form length, checkout steps) over cosmetic changes. Tests run to statistical confidence, not "looks good after 3 days."
Mobile-specific issues that desktop testing misses: tap targets too small, horizontal scroll on narrow screens, forms that don't work with iOS autofill.
I test on real devices (not just Chrome DevTools) and fix mobile-specific breakage that kills 40-60% of your potential conversions.
Most CRO agencies focus on messaging, design, and A/B testing. I specialize in the infrastructure layer — conversion tracking setup, technical friction removal, and mobile-specific fixes — that determines whether conversions can happen at all. This is the foundation that makes optimization possible.
If your conversion tracking is broken, more traffic just scales bad data. If your checkout flow has technical errors, more traffic just means more people hitting those errors. Fix the infrastructure first, then scale traffic. I'll audit your baseline and tell you which has bigger ROI.
Tracking fixes show impact immediately once validated (1-2 weeks). Technical friction removal (form fixes, mobile optimization) shows lift within 2-4 weeks. Proper A/B tests require statistical significance, typically 4-8 weeks depending on traffic volume.
Most "working" tracking setups have issues: funnel steps not firing correctly, duplicate events inflating conversion counts, or attribution data that doesn't match revenue reports. I audit what's actually firing, validate accuracy, and fix gaps before we test anything.
Both. For tracking and analytics setup, I implement directly in GTM/GA4. For deeper changes (server-side validation, payment gateway fixes), I provide specs and tickets for your dev team. I can also coordinate with contractors if you don't have in-house devs.
I work with what you already have (GA4, GTM, your CMS) and add behavior analysis tools (Hotjar, Microsoft Clarity) where needed. No forced stack changes. If your current setup can't track funnels properly, I'll recommend alternatives, but I adapt to your infrastructure first.
If conversion rates stay flat despite traffic growth, or checkout abandonment is high but you don't know why, let's talk.
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