Conversion tracking: GTM setups where events fire twice, conversions attributed to the wrong source, or tracking that breaks after a dev push.
Shopping feeds: Product titles rejected for policy violations, missing GTIN/MPN errors blocking listings, or feed sync failures that disappear inventory.
Campaign structure: Performance Max cannibalizing top Search campaigns, broad match bleeding budget, or automated bidding without conversion data.
Clean GTM implementation that fires once per conversion. GA4 events configured to match Google Ads conversion actions. Server-side tagging when client-side tracking fails due to ad blockers or consent requirements.
I audit what's broken, fix tracking at the source, and validate that conversion data flows correctly before optimizing campaigns. No guessing what's working.
Product feed optimization for Merchant Center approval and Shopping ad performance. Title/description rewrites that satisfy policy requirements while capturing search intent.
Feed attribute mapping (brand, GTIN, condition, product_type) that prevents disapprovals. Automated feed monitoring that catches sync failures before your entire catalog disappears.
Tight theme groups where keywords, ad copy, and landing pages align. Exact/phrase match strategies that control cost without relying on broad match gambling.
Negative keyword strategies that prevent cannibalization between campaigns. Search term mining to identify waste before it eats your budget.
Asset group structure that segments by product category or intent, not "throw everything in one campaign."
Audience signals, URL exclusions, and negative keywords configured so Performance Max doesn't cannibalize your best Search campaigns or waste spend on junk queries.
Where is budget going? Which campaigns drive conversions? What's Google's algorithm actually optimizing for (hint: often not your CPA goals)?
I identify wasted spend, structural issues preventing scale, and tracking gaps that make optimization impossible. Priority fixes ranked by ROI impact.
Most agencies focus on campaign optimization and creative testing. I specialize in the infrastructure layer — conversion tracking setup, Shopping feed management, and campaign structure that prevents Google's algorithm from wasting your budget. This is the technical foundation that determines whether optimization is even possible.
Conversion tracking fixes show impact immediately once validated (1-2 weeks). Shopping feed corrections affect ad serving within 3-7 days after Merchant Center approval. Campaign restructures take 2-4 weeks for Google's algorithm to stabilize and learn.
Yes. I often work alongside existing teams to fix infrastructure issues while they handle creative and strategy. Clear roles, no overlap. I can also audit their setup and provide recommendations if you just need a technical review.
Most "working" tracking setups have issues: duplicate events, wrong attribution windows, conversions counted that shouldn't be, or missing server-side validation. I audit what's actually firing, validate accuracy, and fix gaps before we optimize campaigns based on bad data.
No. I follow your data and your goals. Google's recommendations optimize for Google's revenue (more spend, broader targeting), not your CPA or ROAS. We make changes based on what your conversion data shows, not what an algorithm suggests might work.
I've worked with accounts spending $3K/month and accounts spending $200K/month. Budget matters less than infrastructure quality. You need working conversion tracking, enough conversion volume to optimize (typically 15-30 conversions/month minimum), and clear CPA or ROAS goals. If your tracking is broken, budget size doesn't matter — you're flying blind either way.
If you're spending on Google Ads but conversion data doesn't add up or Shopping feeds keep getting rejected, let's talk.
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