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SEO, AEO, and Local SEO

Your pages aren't ranking because of technical issues nobody wants to fix: indexing blockers, crawl budget waste, and schema markup that breaks at scale.

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SEO Infrastructure: What I Fix

Indexing issues: Pages that should rank but don't appear in search because of robots.txt conflicts, canonical loops, or crawl budget waste.

Technical debt: Redirect chains, duplicate content, broken schema markup, and Core Web Vitals failures that kill rankings you already earned.

Architecture gaps: Site structures that work for 50 pages but break at 500. Internal linking that doesn't distribute authority where it matters.

Technical SEO Foundations

Clean crawl paths, smart indexing directives, and structured data that actually validates. Core Web Vitals optimization that doesn't require a complete site rebuild.

I audit what's broken, prioritize what moves rankings, and implement fixes that stick. No endless roadmaps — just the infrastructure work that unblocks growth.

Content Architecture

Topic clusters built around buyer intent, not keyword lists. Internal linking structures that distribute authority to pages that convert, not random blog posts.

Content briefs that align with technical requirements (schema, headers, entities) so your writers produce pages that actually rank without endless revisions.

Indexing & Crawl Efficiency

Google doesn't crawl everything. I identify what's blocking priority pages from being indexed and fix crawl budget waste on junk URLs.

XML sitemaps that prioritize high-value pages. Robots.txt rules that protect staging environments without accidentally blocking production.

Local SEO Infrastructure

Google Business Profile optimization beyond filling in fields. Location pages with proper schema markup and internal linking that actually rank.

Review acquisition systems that generate consistent signals without violating guidelines. Citation cleanup for businesses with messy NAP data across directories.

Process

  • Audit: Technical crawl, indexing analysis, and ranking blockers identified with priority tiers.
  • Fix: Critical infrastructure issues first (indexing, redirects, schema), then content architecture.
  • Monitor: Crawl frequency tracking, index coverage monitoring, and ranking movement tied to fixes.
  • Iterate: Monthly technical reviews focused on what's working and what infrastructure gaps remain.

Expected Outcomes

  • More pages indexed and ranking for target queries (not just crawled, actually indexed).
  • Faster load times and better Core Web Vitals scores tied to ranking improvements.
  • Cleaner crawl reports with fewer errors, warnings, and wasted bot budget.
  • Technical foundation that scales without breaking when you add products, locations, or content.

What You Get

🔍
Technical SEO Audit
🗺️
Indexing & Crawl Report
🧭
Content Architecture Plan
🏗️
Schema Markup Implementation
⚡
Core Web Vitals Fixes
📈
Monthly Technical Reviews

SEO FAQ

How is this different from what SEO agencies do?

Most agencies focus on content and links. I specialize in the technical infrastructure layer — indexing issues, crawl efficiency, schema markup, and Core Web Vitals — that determines whether your pages can rank at all. This is the work most agencies avoid because it requires technical depth.

How long does it take to see results from technical fixes?

Indexing and crawl fixes show impact within 2-4 weeks once Google recrawls the affected pages. Core Web Vitals improvements take 4-6 weeks to reflect in ranking signals. Technical SEO removes blockers — rankings improve when the foundation is solid.

Do you work with our dev team or implement changes yourself?

Both. For simple fixes (redirects, meta tags, schema), I implement directly. For deeper changes (server config, caching, CDN), I provide detailed specs and tickets for your dev team. I can also coordinate with contractors if you don't have in-house devs.

What if our site is on Shopify, WordPress, or a custom platform?

I work across all platforms. Each has different constraints — Shopify limits server access, WordPress has plugin bloat, custom platforms require working with your dev team. I adapt the fixes to what's technically possible on your stack.

How do you prioritize which technical issues to fix first?

I prioritize based on impact: Issues blocking indexing of high-value pages come first. Then crawl efficiency problems wasting bot budget. Then Core Web Vitals fixes tied to ranking drops. Everything is ranked by ROI, not just "best practice" checklists.

If your SEO strategy is solid but rankings stay flat because of technical issues nobody wants to fix, let's talk.

Book a Strategy Call →