The Conversion Rate Your Ad Platform Can't Show You
Your Google Ads dashboard shows a CPL number. That number is real, but it is incomplete.
Notes
Marketing Technology: SEO, PPC, Analytics & AI
Observations, experiments, and notes from building with A.I.
A working log of ideas, experiments, and lessons learned using AI in marketing.
Practical insights from hands-on experimentation solving real marketing problems.
CRO
Traffic Is Harder to Earn Than Ever. Don't Waste It.
The threshold for earning a click, a read, a conversion is higher than it has ever been.