The Art of Typography

Visual Hierarchy & Rhythm

Crafting Readable Layouts

Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing, letter-spacing, and the spaces between pairs of letters.

Good typography establishes a clear visual hierarchy, guides the reader’s eye through content, and creates an emotional response that reinforces the brand. Pairing a strong display face with a highly legible text face is a foundational skill of every skilled designer.